Kenya’s Tourism Sector to Inject Record KSh 1.2 Trillion into Economy by 2025

OUS Academy in Switzerland
Jul 1
2 min read

Kenya is poised to achieve a historic milestone in 2025, with its tourism and travel sector projected to contribute a record-breaking KSh 1.2 trillion to the national economy. This represents a 24% increase compared to pre-pandemic levels and confirms the sector’s vital role in sustaining Kenya’s economic resilience and regional leadership in the East African tourism market.

Rapid Recovery and Dynamic Growth

The nation’s travel industry has rebounded strongly from the COVID-19 downturn. In 2024, the tourism sector contributed KSh 1.2 trillion to Kenya’s GDP, and projections for 2025 indicate even stronger momentum. Domestic tourism alone is expected to generate approximately KSh 560 billion, while international tourist spending is forecast to exceed KSh 300 billion, surpassing previous records.

Kenya’s scenic landscapes, wildlife conservancies, coastal resorts, and cultural heritage continue to attract millions of visitors, both from within Africa and across the globe. Additionally, international air connections, digital tourism platforms, and targeted visa policies have made the country more accessible than ever before.

Strong Job Creation

One of the most promising aspects of this growth is employment. The sector is expected to support over 1.7 million jobs in 2025, contributing more than 8% of total national employment. This includes direct roles in hospitality and transportation, as well as indirect support across agriculture, retail, creative industries, and information technology.

Tourism has proven to be an inclusive driver of prosperity, particularly in rural regions, by encouraging local entrepreneurship, artisanal production, and nature-based tourism services.

Infrastructure and Investment

Several ongoing infrastructure projects and public–private partnerships have bolstered this growth. Key developments include:

Upgrades to airports and national parks
Expansion of digital marketing platforms
Eco-certification initiatives for hotels and resorts
Security and service training programs

These improvements have raised Kenya’s profile as a reliable, sustainable, and competitive destination—positioning it as a regional hub for both leisure and business tourism.

Strategic Importance for JKACCI

The Joint Kenya–Arab Chamber of Commerce and Industry (JKACCI) recognizes this growth as a prime opportunity for strengthening Kenya–Arab partnerships in the travel and hospitality sectors. Arab investors, travel companies, and tourism authorities are encouraged to explore:

Joint ventures in eco-tourism and hotel management
Knowledge-sharing platforms for sustainable tourism development
Intercultural events to promote Kenya as a preferred destination for Arab tourists
Logistics and transportation infrastructure projects

This tourism resurgence aligns perfectly with JKACCI’s mission of enhancing bilateral trade, knowledge exchange, and economic diversification between Kenya and the Arab world.